Suvayam.Manaparai Murukku, delivered.
Suvayam sells handcrafted Manaparai Murukku, a GI-tagged snack from Manapparai in Tamil Nadu, direct to customers across India. I co-founded the brand and built the storefront: a heritage-focused design that tells the brand story and FSSAI-certified quality, WhatsApp-based ordering and support, and a blog for brand storytelling.
The problem
Manaparai Murukku has a Geographical Indication tag, but outside Tamil Nadu it is hard to find the real thing. Suvayam brings the authentic product to customers anywhere in India, straight from Manapparai.
What I built
Everything from the brand to the order flow, kept deliberately simple: most customers order from their phone over WhatsApp.
- 01
Storefront
Heritage-focused, mobile-first Next.js site showcasing the brand story, the signature product and FSSAI-certified quality.
- 02
WhatsApp ordering & support
Orders and customer support run through WhatsApp, where the customers already are.
- 03
Blog
A blog for brand storytelling and the story behind Manapparai Murukku.
- 04
Fulfilment
Courier dispatch and tracking updates, with packaging designed to keep the murukku fresh in transit.